Social media video ideas for business

The secret to nailing your digital marketing strategy is to have the best social media video ideas in the game. Create the content, post, repeat, and dominate.

Listen, there’s one thing you have to understand about making your business stand out this year. You need to master digital omnipresence, which basically means being everywhere you can online — at all times.

To do that, you need killer video content ideas more than anything else.


Take a look at these monster numbers:

If you’re not already creating video content for social media, make it your top priority. Right now, nothing — and I mean nothing — is more important for your company’s marketing success.

Easy, effective, and engaging social media video ideas

Before I let you in on some foolproof video content ideas, these are the top platforms you need to have in mind:

  • TikTok
  • Instagram (Reels and Stories)
  • YouTube (Videos and Shorts)
  • Facebook (Videos and Stories)

While YouTube is great for long-form video content, you wanna keep things short and sweet on TikTok, Instagram, and Facebook.

Now, let me show you my top-performing social media video ideas, complete with personal examples from some of my Instagram pages — @grantcardone and @grantcardoneenterprises.

Inspiration, motivation, empowerment

Look, nothing great has happened without inspiration — nothing.

So, why not share it with the world and create greatness for yourself and others?

Besides, social media video content that’s inspiring, motivating, and empowering in nature is highly successful. These videos are engaging, and people will share them with others online.


As far as business goes, social proof is everything when it comes to acquiring and retaining customers.

How do you expect people to give your product or service a chance if they don’t trust it?

Gain your followers’ and prospects’ trust by sharing customer testimonials in videos.

Behind the scenes & team content

The truth is that 90% of brands on social media look and sound the exact same. Users can instantly tell that they’re business accounts, and of course they’ll run away from ads spamming their feeds.

One of the best approaches for social media video ideas is to show people. Show your people, your team, and humanize your company.

A behind the scenes peek with loads of team-focused content will get you far.

Thought leadership

I don’t care what you do — you need to position yourself as an expert in your industry.

Thought leadership is a powerful tool when it comes to marketing your business. And you can push it with social media video content.

Sit down and talk about the challenges, trends, and hot topics in your industry. Do it again, and again, and again.

This way, you’re guaranteed to 10X not only your fanbase but also your credibility as a successful leader.

Personal stories

Lastly, there wouldn’t be any social media video ideas without stories.

At the end of the day, sharing real stories — and getting real personal in them — can make or break your marketing efforts.

While all other companies keep their videos “professional” (aka boring as hell), take risks and share the stories that matter.

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