Last week, hundreds of X users woke up to find a shiny, new, blue checkmark next to their username…
Despite not paying to be verified through a subscription.
Musk suddenly restored free X verifications for users all across the app…
But those at the end of it aren’t too keen about their newly-minted status symbol. So the question that remains is a simple one:
What’s going on at X headquarters?
Blue Checkmarks Aren’t What They Used To Be
Back in the day, when the social media site was still called Twitter, blue checkmarks were used to verify large and popular accounts…
And It was considered a symbol of notoriety. Users with the checkmark were…
Celebrities…
Politicians…
Businessmen…
And generally anyone with a large enough following.
However, when Musk took over the platform and rebranded it as X, he introduced X Prenium subscriptions.
Good news about the subscription is now anyone can get verified by paying a monthly fee. Bad news is any accounts that weren’t paying for the subscription would lose their verification.
WHEN THE CHANGES WERE INTRODUCED, HUNDRED OF PREVIOUSLY VERIFIED ACCOUNTS HAVE SIMPLY REFUSED TO PAY FOR A BLUE CHECKMARK.
Now, accounts are getting their verification restored for free, but there’s a catch…
You need to have over 2,500 subscribed, verified accounts following you.
While the new policy has been recieved with mixed reviews, we still have no clue what made Musk cave.
Why The Sudden Change Of Policy?
X has not yet confirmed what spurred the return of the free blue checkmark…
But a big theory has to do with making verification look cool again.
Verifying celebrity accounts makes the checkmark seem more appealing to non-verified users…
POTENTIALLY INSPIRING THEM TO PURCHASE A SUBSCRIPTION.
Although, the move could be a part of a larger strategy shift to save the company.
Since Musk’s takeover of the app, the company’s valuation dropped by over 70% from it’s original valuation of 44 billion…
Alongside that number, Musk himself confessed to doing more to financially harm the company than help it.
Until we get a response from the site’s HQ about the free verifications, users are left in the dark about the future of their accounts…
And the future of the company itself.
Be Great,
GCTV Staff
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