Tech product pricing can be tricky, especially if you’ve never dealt with it before and have no guidance or tips.

So many businesses fail at tech product pricing.


They don’t do their research. They go off what they think the customer is willing to pay. Alternatively, they price their products too low and don’t make a profit.

Here are some product pricing tips that could help you succeed as an up-and-coming business in the tech industry.

Top 3 Tips to Price Tech Products Effectively

1Value Perception

Stop competing on price and start competing on value. Anyone can win the pricing game, but not everyone can provide high-value products.

When you focus on delivering value, you’ll start charging more because your customers will see the worth in your offering.

Here’s an example.

Let’s say you own a tech company that sells software. You could price your software at $59/month and offer the basic features. Or, you could price your software at $199/month and offer twice the features, storage, and support.

Which one do you think your customers would rather pay for?

The answer is obvious. You’ll increase your sales by offering more value and increasing your prices.

2Know Your Market

Many tech product pricing tips you find online will tell you to price higher than your competition. However, it all comes down to your market.

Ask yourself:

  • What’s their typical budget?
  • How often will they use your product?
  • How much does your product offer? 

If you’re selling a tech product like others, you need to find a way to differentiate yourself. This could be by providing more value, better customer experience, or a lower price.

But if you don’t know your market, you won’t be able to find the right product pricing strategy.

3Test the Price

How will you know the price is right if you don’t test it?

Your pricing model may change over time. Adapt to your market’s behavior. Your tech will always be a work in progress.

Think of Apple. Every time they sell a new version of the iPhone, they increase the price because of the new features. They’ve tried and tested their pricing based on their market. 

Pricing can be tricky, and you have to find the right balance between what you think the customer is willing to pay and what will make you a profit.

These tech product pricing tips will help you find that balance and boost your profits.

Disclosure: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

Previous articleDominate or Die: 5 Social Media Video Ideas for Business
Next articleAmerican Hero and Last WWII Medal of Honor Recipient Woody Williams Dies at 98
Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.