One of the reasons my businesses are so consistent is because I know the power of creating services that work for everyone. Being able to bring together so many different people and get them hooked on what I’m selling is what made my mission successful. 

Truth is, focusing on one tiny specific demographic is just going to backfire. If you limit yourself to one audience… 

YOU’RE JUST GOING TO NEGLECT ALL THE PEOPLE WHO DO WANT TO BE A PART OF YOUR BRAND. 

So how do you create products and services that everyone is going to be obsessed with? And why is it important to cater to wider audiences? 

The fact is it’s much simpler than it all seems. 

Why Create Products for Everyone?

I know that you have a vision for what your business looks like. That includes the type of clientele keeping your company afloat. 

But, when you focus on creating products for everyone, you expand the range of your potential customer base. It lets you find more people who want to make you successful. 

Expanding your base doesn’t mean just selling anything to anyone. You still need to be smart about what you’re selling.

YOUR PRODUCTS AND SERVICES HAVE TO SOLVE PROBLEMS.

When you go into business it’s not about getting rich quick. That mentality is what will ruin your company…

It’s all about building consistent, sustainable cashflow that you and your family can rely on. 

And it all comes down to having products that can solve anyone’s problems. 

So… how do you get started? Before jumping into catering for your new wider audience, you need to think about the value you’re going to provide. 

Purpose and Value

You’ve figured out how your products are going to help people. Great. Now, to get people to start buying your products, you need them to know about your brand. 

More importantly, you need them to TRUST your brand. 

Again, people aren’t just going to buy anything. They have to see that what you have is worth it. 

And, the best way to build trust with your customers is…

 PROVIDE THEM WITH FREE VALUE. 

You might be wondering how having a free product will make you money. After all, we want to be making money, not giving handouts.

Well, if you want to make products for everyone, ask yourself “Who doesn’t love free stuff?” Not only is the free value going to attract more people to your brand, but it lets you convert these individuals into paying customers later on. 

Free customer value creates trust with your audience. Once there is trust, they have enough info to become loyal to your brand…

 Then they’re going to be more likely to see what else you have to offer. 

TRUST + CONVERSION = MOOLAH

To Create for Everyone, You Need to be Accessible

The thing is that when people don’t know what you can offer them, they won’t trust you.

 But when people do have access to you and your services, even if it is free, you give them the gateway to obsession. 

The obsession is what is going to bring that consistency to your business. The best part…

EVERYONE CAN BENEFIT FROM WHAT YOU CREATE. THAT’S WHY YOU NEED TO CREATE FOR EVERYONE.

I cover exactly what it takes to make products that help your customers and your business in my Unbreakable Business System. There, I go over every system your company needs to dominate your industry. 

If you want to create the business and life you want, you gotta start thinking big. And that starts with creating products for everyone. 

After all, if you work small…

You’re only going to stay small.

Be obsessed and be great,

Grant Cardone

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