Inflation has had an impact on not only the lives of Americans but practically everyone across the globe. Prices have begun to ease at long last. And this sees McDonald’s taking the opportunity to capitalize on their nostalgia and directly market right into customers’ hearts. But how did they do this exactly?
McDonald’s Uses Nostalgia Character Grimace for Supersize Profits
By now, everyone has heard of or seen the trend including the Grimace Birthday Meal. The Grimace Shake in particular went viral over multiple social media platforms.
Overall, this resulted in a 10.3% increase in comparable sales to its more than 13,000 U.S. outlets.
McDonald’s used the perfect mix of nostalgia and social media marketing to make this promotion a success.
Why This Timing Was Perfect
Decreasing costs is already an incentive to enjoy a fast-food outing more often. But with an added and attractive promotion on top of it all, it’s practically irresistible to resist.
“(As costs come down) restaurants can afford not to push price quite as aggressively and still maintain margins.”
Massive McDonald’s profits weren’t only confined to the U.S., in fact. International locations saw growth as well, blowing away expectations with a 10.3% increase in comparable sales.
Success such as this is no easy feat, and it will continue to be seen if McDonald’s can keep up the flames, or let the fire slowly burn out.
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