I had no idea what I was getting myself into when I agreed to do “Undercover Billionaire,” but I learned some valuable lessons. The first one was how completely unprepared I was…
I thought I had a leg up by getting some advice from my friend and former 10X Growth Conference speaker, Glenn Stearns. He had appeared on the show and I took notes on what I thought he did right and wrong.
Not only did I think I was going to kill this challenge. I thought I would be able to bring my family to wherever I was within a week…
LET’S JUST SAY IT DIDN’T HAPPEN THAT WAY.
That being said, I learned lessons from “Undercover Billionaire” that I will never forget. Here are the five most important takeaways from the show…
5 Priceless Lessons I Learned from ‘Undercover Billionaire’
When Glenn told me that this was going to be a crazy experience, I didn’t know what to expect.
Even worse, it was longer than originally planned because production was shut down because of COVID! There was so much madness behind the scenes, but that’s a whole other story…
Despite all that, these five lessons from “Undercover Billionaire” can help anyone trying to be successful in any business.
People Have Everything You Need
When I first got to Pueblo, Colorado, I had a cell phone, $100, and an old truck…
THAT WAS IT.
Despite that, I was able to get an RV to sleep in, tab at the local diner for food, and without spending any of the hundo from the show. And, that was on the first night. Why?
Because I was willing to talk to people I didn’t know and ask for what I needed!
This was one of the lessons I learned early on in my sales career, but being on “Undercover Billionaire” made it REAL.
That’s why the old saying, “Don’t talk to strangers,” is BS. Strangers have everything you need to be successful in life. Connections are invaluable.
Collect Assets, Not Cash
I can say this now, but there was a lot of back and forth between me and the Channel off-camera.
Mainly, it was because I wasn’t going out selling knick-knacks to build a $1 million business. I went out collecting assets…
First of all, the producers didn’t want me to sell the truck they gave me — which I did. Also, they did NOT want me to do real estate deals…
You gotta watch the show to see how I worked around that one.
Last, the people at the network didn’t agree that my building a marketing business would make “good TV.”
But I was there to make money. And speaking of which, sometimes the old ways are the best ways…
Don’t Forget the “Old School”
What eventually proved my alter-ego to my prospective partner was that I wasn’t afraid to use old-school marketing.
And, I mean as tried and true as you get…
I’m talking about putting up signs…
Handing out flyers…
Yelling at traffic from the side of the road.
You may think it sounds cheesy, but it worked and I earned the trust of a major Pueblo player.
Don’t neglect the old ways, they still work. Still, this next piece is the one that most new entrepreneurs get wrong in the beginning…
Move at 10X Speed
There was a point when I was actually afraid I wouldn’t make the $1 million goal.
Don’t get me wrong. I never doubted my skills or business plan. There was a problem that came up that none of us could see coming…
The Coronavirus.
I was trying to make connections and get the framework together for the company I eventually built. But, I failed to hit the market hard enough to weather lockdown.
I had forgotten the number one reason small businesses fail…
THEY DON’T SELL THEIR PRODUCT FAST ENOUGH OR IN VOLUMES HIGH ENOUGH TO SUSTAIN THEIR BUSINESS.
Undercover Billionaire or not, the limitations of the challenge made me forget that fundamental lesson. Trust me, that won’t happen again. But there is one thing that I realized that trumped all else…
I Learned How Important My Family Is…
The most important lesson I learned being on “Undercover Billionaire” was exactly how much my family meant to me.
That 90 days I was away was the longest period of time I had been away from my family since my daughters were born…
NEEDLESS TO SAY, IT IMPACTED ME. HARD.
I believed I was going to go in there and lay my 10X game on Pueblo, and be able to have my family along for the ride. When that didn’t happen, it made doing everything so much harder.
But your Uncle G isn’t going to leave you on a tear-jerker. Let’s wrap up on the silver lining…
Don’t Learn ‘Undercover Billionaire’ Lessons the HARD Way
By going through the experience of “Undercover Billionaire,” I learned crazy lessons about myself…
And it overall made me a better person.
However, I would NEVER suggest anyone go through it to learn them the hard way…
Instead, I encourage you to watch the Behind the Scenes recap I did with my team where I show you what the network didn’t, wouldn’t, and couldn’t show you.
Be Great,
Grant Cardone
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