A lot of people don’t know this, but Dana White rescued the UFC when it was in trouble.

On stage at 10X Growth Conference, Dana White shared how he and Lorenzo Fertitta acquired the UFC for $2 million.

At the time, Dana was managing Tito Ortiz and Chuck Liddell, who were both employed by the UFC. Then, he got in a huge battle with the old owner of the UFC about Tito’s contract.

The battle that lasted almost a year

Through that, he was able to gain insight into the company’s financials. He came to find out that the UFC may be about to go bankrupt.

That’s when a light bulb went off in Dana’s head. He called his childhood friend Lorenzo Fertitta, and he basically urged him to consider purchasing the UFC. Dana knew that the UFC was in trouble and he knew that they could buy it.

One month later, the UFC was sold to Lorenzo Fertitta and his brother who both made Dana the president. And gave him 10% of the upside in the company.

How Dana White got there

Now, I know that this story makes Dana White’s journey sound like an overnight success.

But don’t forget that Dana is a college dropout. He used to work as an asphalt laborer, a bouncer, a bellman, a valet…

My point is the man didn’t come from money. What he had was a clear vision, a commitment to never quit, and an obsession for success. 

That’s how he was able to turn a company that was on the verge of filing bankruptcy into a $7 billion empire.

For more mind-blowing success stories, join me at the next 10X Growth Conference in Las Vegas!

Be Great,

Grant Cardone


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