Before you can even lift a finger to start designing and developing a UX product/system, you must know your user. There’s no way to get around it.   If you don’t utilize user research before designing, then you run the risk of creating something that the users don’t need or like. And then you’ve just wasted time and resources and have to start over again.  
  1. Who am I helping? Who is my target audience?
Then ask yourself, and more importantly the users, these three questions:  
  1. What is the user currently doing?
  2. What pains and issues do they have with the current process?
  3. How would they solve these pains and issues?
These are pretty straightforward questions, but you’d be surprised how many companies get them wrong. They ask themselves these questions, but they don’t ask the actual users.   Companies like to think they know their users, and I’m sure they do, to a certain extent. But making assumptions about users is not the same as getting answers directly from the users. Users might not always know exactly what they want or need, but a good UX researcher will know how to piece the puzzle together from their research.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.