Let’s get this straight: if you think user experience (UX) starts and stops with design, then you are not getting the most out of UX. In fact, you might be setting your user experience endeavor up for failure.   User experience should start with the very first strategy meeting. This means you have to include your UX professional at that meeting and all strategy planning after.   If you want a product/service that will truly provides great user experience, then your UX professionals need to work on the strategy, vision, and planning. Currently most companies contract UX professional just for design and execution and leave them out of the strategy because they think they’re only designers. However, that’s like trying to build a puzzle using the inside pieces and the edge pieces from two different puzzles. They just doesn’t fit together. And you end up with a disorganized mess.   Integrate your UX professionals into customer strategy. You’ll have a company that better understands users and their behaviors and is more effectively oriented towards them. And that can only do good things for your organization. http://pixel506.com/user-experience-thinking-strategy-not-just-design/
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.