Dispelling 5 UX Myths and Exposing their Realities

You’ve all heard about user experience (UX), and if you haven’t, you can read an introduction here. A lot of information out there about user experience can seem a bit vague, so here are five myths that we’d like to clear up.  

Myth #1  UX = UI (User interface)

The UI is just the face of the computer system the user is interacting with.  But user experience isn’t just about the appearance of a system. It is about how the user thinks, makes decisions, and integrates the product/service into their lives.   Reality #1  UX = Perception + Sensations + Interactions  

Myth #2  UX is a box to be checked

User experience starts long before your start designing and lasts long after you are done developing. It is the entire process of learning about your users, adjusting to their behaviors, and evolving the product/service. It unites the user’s needs with the business digital strategy, and in turn affects that very same strategy. It’s not a step; it’s a way of life.   Reality #2  UX is a continual process of product/service evolution  

Myth #3  UX is just about technology.

Like we said before, user experience is a way of life and, unlike sci-fi will have you believe, technology isn’t quite life. User experience is ultimately about helping people, and technology is simply the tool that we use to do this. We don’t use technologies just for fun; we use them with strategic purpose.   Reality #3  UX uses technology to help people accomplish their goals.  

Myth #4  You already understand your user.

Most companies believe they know their user, but what they have are just assumptions. User research is crucial before any designing or develop can even start. You must integrate testing into every part of the design and development by testing your prototypes with your target user population. You also need to remember that people’s goals and needs change as society and trends change and you must be ready to respond.   Reality #4  User testing helps you understand your user’s needs and goals and how they change over time.  

Myth #5  UX adds time and money.

If you just look at a side-by-side scheme of a traditional methodology next to one which integrates user experience, then it might look more expensive. But you have to consider how expensive and time-wasting it is to design and develop a product/service that users don’t want or need. Building the right product from the beginning is much faster and cheaper than trying to fix a failed product.   Reality #5  UX ensures you build the right product/service from the beginning, saving time and money.   Like all strategies, methodologies, and changes, user experience must be well thought out and strategically applied since there’s no such thing as a one-size-fits-all in business. But when done right for your brand and business, user experience will give you the confidence to know you’re actually making a difference with your target audience.  

3 Advantages for your product (with UX)

  • Decisions are based on data and research, not on intuition.
  • It allows your application to engage users in early adoption.
  • Everyone in the organization is part of the process; there’s the same message across all channels and departments.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.