“You always have a choice!” This is a lesson we all need to be reminded of: customers have a choice. In this episode, Larry talks about how essential customers are to every business (duh!) and the importance of remembering how they can easily do business with someone else. Larry gives you the 3 things you must do for customers to do business with you, plus tells his signature “Sonic Story” that has been a fan favorite for many years. If you haven’t heard him tell it, you are going to really enjoy it. If you have heard it, you need to hear it again! Plus, he will interview Scott McKain, the author of Create Distinction. Scott shares what you can do to make your company stand out from the competition. Don’t miss this great interview with THE expert on becoming distinct! For more information, go to www.scottmckain.com