Consumers are bombarded with generic content from brands.

Personalized branding enables businesses to cut through the noise and speak directly to their target audience.

According to a HubSpot report, 1 in 4 marketers use short-form video posts. It’s the type of content that gives you the highest ROI.

Video marketing is beneficial for demonstrating products, featuring brands, and telling stories.

Consumers love brands that have complete transparency in their marketing materials.

Be open about your business practices, what goes into making your products, and how you’re working to make a difference in the world.

You can thank Instagram and TikTok for this short-form video trend.

More people — even with less than 1000 followers — are receiving compensation to promote brands through sponsored videos.

Another B2B content marketing trend is using customer data to create stories that show how your products or services have helped them.

Storytelling driven by data is a great way to show the value of what you’re offering. In addition, it helps you build trust with potential customers.

With the rise of digital media, interactive content has become more prevalent in recent years.

People are more likely to engage with content they can interact with, such as quizzes, infographics, and polls.

Finally, the easiest way to create more content is to repurpose what you already have. Take older posts and videos you made that did well and re-post or re-write them differently to share them again.

You don’t always have to come up with something new. And you should always repeat successful actions.

To conclude, these are just a few of the trends that will continue to thrive in the world of B2B content marketing in 2022.

If you want to stay ahead of the curve, be aware of what’s happening in the industry and sharpen your content skills at our next Marketing Execution Workshop.

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