Are you taking advantage of the top B2B content marketing trends of the year that could skyrocket your business?

The field of content marketing is constantly changing and evolving. What worked last year may not work this year, and what’s popular today may not work tomorrow.

As we move into the second half of 2022, these are the hottest content marketing trends in the B2B space.

1Personalized Branding

Consumers are bombarded with generic content from brands.

Personalized branding enables businesses to cut through the noise and speak directly to their target audience.

2More Video Marketing

According to a HubSpot report, 1 in 4 marketers use short-form video posts. It’s the type of content that gives you the highest ROI.

Video marketing is beneficial for demonstrating products, featuring brands, and telling stories.

3Social Media Transparency

Consumers love brands that have complete transparency in their marketing materials.

Be open about your business practices, what goes into making your products, and how you’re working to make a difference in the world.

4Rise of the Micro-Influencer

You can thank Instagram and TikTok for this short-form video trend.

More people — even with less than 1000 followers — are receiving compensation to promote brands through sponsored videos.

5Data-Driven Storytelling

Another B2B content marketing trend is using customer data to create stories that show how your products or services have helped them.

Storytelling driven by data is a great way to show the value of what you’re offering. In addition, it helps you build trust with potential customers.

6Interactive Content

With the rise of digital media, interactive content has become more prevalent in recent years.

People are more likely to engage with content they can interact with, such as quizzes, infographics, and polls.

7Repurposing Content

Finally, the easiest way to create more content is to repurpose what you already have. Take older posts and videos you made that did well and re-post or re-write them differently to share them again.

You don’t always have to come up with something new. And you should always repeat successful actions.

To conclude, these are just a few of the trends that will continue to thrive in the world of B2B content marketing in 2022.

If you want to stay ahead of the curve, be aware of what’s happening in the industry and sharpen your content skills at our next Marketing Execution Workshop.

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