Tips for Building Consumer Confidence in Your Company by Carol Roth

It’s a fact that people want to do business with those that have the KLT factor (those they know, like and trust). But, how can businesses successfully build up that confidence and trust with their customers and clients? Well, we have asked our fantastic contributor network of business owners, experts, advisors and entrepreneurs to provide their best tips. Their answers are presented below in no particular order. You may notice some similar ideas listed, but I kept them separate, as something in the way one is framed may resonate differently with you. Don’t Tell, Show “People believe what they see, not what they hear. Always have your presentation, proposals, and prices in writing for the buyer so they can see it with their own eyes. I want you to make this a rule that you sell by: Assume that your buyer, no matter how well you know the person, never believes your words and will only believe that which you can show him. People want to believe you, but you have to help them.” – GC Read the full article at: Carol Roth
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.