Tips for Building Consumer Confidence in Your Company by Carol Roth

It’s a fact that people want to do business with those that have the KLT factor (those they know, like and trust). But, how can businesses successfully build up that confidence and trust with their customers and clients? Well, we have asked our fantastic CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to provide their best tips. Their answers are presented below in no particular order. You may notice some similar ideas listed, but I kept them separate, as something in the way one is framed may resonate differently with you. Don’t Tell, Show “People believe what they see, not what they hear. Always have your presentation, proposals, and prices in writing for the buyer so they can see it with their own eyes. I want you to make this a rule that you sell by: Assume that your buyer, no matter how well you know the person, never believes your words and will only believe that which you can show him. People want to believe you, but you have to help them.” – GC Read the full article at: Carol Roth