If you run a business, you know first-hand how difficult marketing can be. However, investing time into creating eye-catching, memorable ads…

Can help your business dominate within its industry. 

Here’s how…

Three Tips For Creating Memorable Ads

When creating memorable ads, you first need to understand why you need this kind of marketing in the first place.

Memorable marketing will help you build a sense of trust with your audience and customers. It creates familiarity and recognition.

Essentially, memorable ads help keep your brand and your product in the front of your customer’s minds at all times.  

BUT IT’S NOT EASY, WITH EVERY NEW COMPANY COMPETING FOR ATTENTION IN THEIR INDUSTRIES. 

So… How do you create content that people will remember? 

You really only need three ingredients…

Repetition 

Like anything in life, when trying to make memorable ads, you can’t just do things once and expect results.

You need repetition within the ads and within your overall strategy to help what you’re promoting stick in the minds of your audiences. 

So many business owners think that if they upload one thing to social media, everyone is going to see it and remember it. 

BUT THAT COULDN’T BE FURTHER FROM THE TRUTH. 

In fact, the more you use repetition in your ads, the easier it will be for consumers to immediately recognize your brand.

Think about Uber Eats recent Super Bowl ad…

All of the actors keep forgetting something in order to remember Uber Eats.

This makes the audience, in turn, also remember that Uber Eats delivers more than just food. 

Surprise

Another way to make sure customers remember your brand is by featuring an element of surprise in our marketing. 

This doesn’t require actually scaring your customers in your ads (frankly, that might lose you customers)…

But you need something that will catch their attention and make them want to watch the ad in full. 

Probably the best examples of surprise in a memorable ad are the Old Spice ads featuring Terry Crews. 

One of these ads features Crews hijacking a laundry pod commercial saying…

“OLD SPICE BODY SPRAY MAKES YOU SMELL LIKE POWER!!! IT’S SO POWERFUL IT SELLS ITSELF IN OTHER PEOPLE’S COMMERCIALS!!!”

Regardless of how you feel about Old Spice and its products… 

Many people are able to remember the brand due to their outlandish commercials…

 Almost always starring a screaming Terry Crews. 

The element of surprise is a necessary one in memorable ads. If you can capture people’s attention… it always makes things easier when closing the deal.

Nostalgia

Finally, nostalgia is an essential part of creating memorable ads. This doesn’t mean hiring a celebrity actor for your ad (although that definitely helps)…

But utilizing nostalgia means bringing audiences back to “the good old days”. 

Creating a memorable ad that is nostalgic gives audiences an ache for something that they want…

That your company can give them.

Whether it’s getting back that child-like sense of fun or feeling like you’re 20 again…

Recreating this feeling in your marketing will easily introduce new customers to your business.

In 2023, McDonald’s launched their Grimace Shake…

Which featured a since-defunct 1970s McDonald’s mascot as the face of the marketing campaign.

The results?

… AN OVERNIGHT SUCCESS.

The purple milkshake helped boost company sales by 11%

Needless to say, customers love it when you can bring them back to a time once lost. 

How To Fully Take Advantage Of Memorable Ads

These three elements will easily elevate your brand, and create creative, memorable ads.

As long as you’re able to incorporate some of these elements into your branding, customers will come to recognize and trust your brand…

Eventually leading to more sales and growth. 

It might not be easy but you gotta remember…

You’re always going to need effort to grow your business to its fullest potential.

Be Great,

GCTV Staff

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