Irrational Partner

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G & E start off the show talking about their move to their new home, the design costs and costs of furnishings. Grant explains he needed to make cuts and the thinking process he and Elena needed to go through to make the cuts. Grant explains that there are times more often than not where cuts need to be made. There are things that aren’t truly needed or even necessary. These extras can cut into your family bottom line, weigh upon you and hold you back. So what happens when one person is emotionally attached to something and the other person is insisting cuts must be made? Elena explains that it is so easy to get caught up in the romance and the dream. The idea of the perfect house, the perfect wedding, etc. can lead to getting all caught up in the emotional side. This is when you need to really take a step back evaluate and decide what is truly necessary and what isn’t. Grant and Elena offer these three steps for Making The Cut 1. Identify what you absolutely must have. 2. Use logic not emotion. 3. Cut out the rest.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.