Athletic Brewing

Recently, a nonalcoholic beer company, Athletic Brewing, is making big money and keeping up with its boozy competition. After its latest fundraising effort, the brand is valued at over $800 million. In this article, we cover how they’re dominating the marketplace and their plans to keep growing… 

Athletic Brewing is Capitalizing on Growing Demand

Brands like Liquid Death are already proof that nonalcoholic beverages are becoming more popular. However, beer sans alcohol has been a tough sell… 

Until now. 

To that end, Athletic Brewing is looking to make NA beer and cocktails popular with a brilliant strategy… 

MAKING THEM TASTE GOOD AND GETTING THEIR PRODUCTS INTO MORE GROCERS NATIONWIDE. 

Yes, that sounds simple. However, it has not been well-executed until co-founder and CEO of Athletic Bill Shufelt got into the “non-beer” business

From a background in hedge fund investing, Shufelt realized that his entire lifestyle was attuned to health…

Except his consumption of alcohol. 

After that, Athletic Brewing was founded and is now in the top twenty breweries nationwide. Further, that includes ones that brew regular alcoholic beverages. 

That success has resulted in an extremely successful capital-raising event that totaled around $50 million. 

So, what are they planning to do with all that beer money? 

How the Brand Plans to Use New Capital 

In an interview with The Wall Street Journal, Athletic Brewing revealed their plans for the newly raised funds…

Adding a third facility to double its brewing capacity in the near future. 

An impressive feat considering last year they sold 258,000 barrels of booze-free brew. With trends as they are, it’s probably the investment will pay off. 

Cheers, and Be Great,

GCTV Staff

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