Most small business owners fight a lot of battles weekly. From a lack of capital, to disgruntled employees, to customer acquisition problems, to how to re-invest the profits of their business for future growth. It’s hard for many to see the picture when they are inside the frame of exactly what their problem is but as a business and entrepreneurial coach to hundreds of people I can see it as clear as day. The biggest challenge facing any small business owner, solo-preneur, or entrepreneur is OBSCURITY. In this episode, Coach Micheal Burt tackles how to overcome obscurity by becoming a person of interest.