How To Be A Sales Manager

I think we all agree that salespeople and customers are different than they were a couple of years ago. This creates challenges whether you are a veteran or new to leading a sales team. For that reason, let’s go over how you can be a better sales manager starting NOW!

First of all, I’ve had a sales career for over three decades. There have been a lot of changes… 

But at the same time, some things have never gone out of style. Those are the techniques I am going to share with you today. 


5 Ways How to Be a Better Sales Manager 

When it comes to being a better sales manager, it’s not overly complicated…


If you are willing to do that, these tips will work wonders for you and the people you manage. 

With that, let’s not waste any more time and get started…  

Focus on Service, Not Selling

In today’s competitive market, what is the number one thing your customer will pay for?


There is always going to be competition offering your product at a better price. So, the key to being a successful sales manager or salesperson is to focus on helping the customer. 

Let’s be honest. Buying something cheaper online or from another retailer usually leaves the customer high and dry when they have a question

Lean into finding solutions and instill that in your sales team. I promise their closing ratios will change for the better… 

Get Your Entire Sales Team on the Same Page

Now, I am going to assume that you already have regular sales meetings that go over the goals and mission of the company. (If not, I have a video to show you how here.

Despite that fact, are you getting the whole team’s agreement? That right there is the key difference if you’re looking for how to be a better sales manager. 

You need to get them 100% committed to the purpose or they won’t hit targets. However, that commitment needs to be fueled with motivation… 

Motivate Salespeople Individually

Additionally, there is another factor a sales manager has to consider — how to be a great motivator. 

Yet, not every person is motivated by the same thing as you are. That means you have to work with each member of your team individually. Then,  find out their “why” to keep them fired up. 

Motivation is like food. You can’t only do it once and expect it to fuel them forever. Aside from motivating your sales team, it is equally important that you lead by example. 

Have the POWER Schedule of a Better Sales Manager

If you’re ready to know how not only to be a better sales manager — but a great sales manager — you have to walk the walk. 

And that means being disciplined and following a schedule. 

Are you getting to the office before the rest of the team?

Are you having daily sales meetings? 

And, are you following up on lost deals and supporting your sales team?

Most importantly, are you doing this final step… 

How the GREATS Continue to be Better Sales Managers

Like it or now, sales managers need to train as consistently — if not more — than their sales force. There is no way you can guide people successfully if YOU don’t know the subject of sales in and out… 


My Cardone University training program is designed for both salespeople and sales managers. The content is created to develop the right attitude, motivate, and teach all the technical aspects of sales… 

And, you’ll be all on the same page. 


But until you build that sales training muscle, the above tips will guide you on how to be a better sales manager today. 

Start Using Them Now and Be Great,

Grant Cardone  

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.