Just Say Yes

Even the best closers get to the point where they want the customer to just say “yes.” Although it’s hard to believe, a simple switch in how you word things can score your sales faster. Check out how to reword your pitch and make more money in less time… 

Use the Present Tense = More Likely to Just Say Yes

I have said before that tricks fail in sales. And while that is completely true, there is a fact you can use to your advantage…


For that reason, an easy way to get buyers to just say yes faster is by using the present tense. Additionally, you want to refer to the product as theirs already. 

In sales, this is often referred to as assumptive language, and I bet you’ve heard this tactic used before… 

“Your new car has X feature.” 

“Your iPhone is under a 60-day warranty.” 

Do you get the picture? 

To some of you, it may sound cheesy but it works nonetheless. That being said, there is a second half of this strategy that makes it even more powerful… 

People Will “Just Say Yes” To Showcase Their Strengths

Despite what mass media presents, people want to be the best version of themselves. Therefore, allowing someone to present those qualities is a strong push for clients to just say yes. 

For example, let’s say your product is bookkeeping software. The buyer in front of you runs a construction company. And, he is dragging his feet in the negotiations. 

In that situation, I would highlight how the software would allow him to focus on what he does best… 

Run his construction business. Ultimately, that is what this client likes to do — not crunch numbers. 

By now, you can see the logic behind this basic — but effective — method. Practice it and use it on the sales floor. You won’t regret it. 

After all, you are a closer. 

Be Great,

Grant Cardone 

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.