Today, I can confidently say that I have achieved both financial and personal success. I own 15 affluent businesses, am married my dream girl, and have two beautiful girls. Despite this, I lived in a state of grief from the age of 25 to 45 that seemed impossible to overcome — no matter what I did. Here is how I made a major shift to finally get me to feel like I was winning… 

First of all, I want to start off by saying something I wish someone had told me early on. If you’re pushing and hustling every day, but it seems like it’s not paying off…

There is nothing wrong with you. 

Everyone experiences periods where each day is a grind. However, I’m sure you already know you won’t get the life you deserve without hard work. It can feel like a lose-lose. 

However, I finally figured out how to break this vicious cycle… 

Strategy to Start Overcoming Grief

By the time I was 45 years old, I had racked up a few above-average achievements, but was still feeling this chronic depression.

Every time I hit one of these targets, I would lose motivation and feel disappointed. 

There were those who suggested this was because my dad died when I was 10, or I have some other “disorder.”

All I knew is that I was tired of it.

Then, I came to a realization…

All of these small successes were making me feel depressed because they were reminders I wasn’t achieving my full potential. 

Immediately, I tweaked my strategy. I started setting even bigger goals for myself and then followed them up with massive action. 

Once I started getting into the neighborhood of my potential, I finally felt like I was overcoming the grief I had suffered for two decades. 

Therefore, my advice to you when things feel like they’re never going to turn around is to ask yourself…

Is your potential bigger than: 

• Your goals?
• What you’ve achieved?
• The people surrounding you?

If these things aren’t measuring up to your potential, make the moves to make them match up. That is how you will start to overcome that nagging, unfulfilled feeling of grief and get closer to your full potential. 

I know. I’ve been there. 

At the end of the day, only you know what you are capable of. This makes us our own toughest critics. That’s why creating a life we know we can is the way out when the going gets tough. 

You can do it — Be Great, 

Grant Cardone 

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