In an ideal world, you should not HAVE to sell to anyone. You should only be talking to prospective customers who are already sold on what you offer and who spontaneously find their way to you. In fact most customers are already 57% sold before even talking to a sales person. A good marketing machine will make sure they are already 80% through the buying process. If you build a marketing machine that automatically produces well-targeted prospects you can sit back, take orders, and invest your time and energy at delivering a great product/ service. In this episode we cover the key elements to building your marketing machine, we talk to an expert who walks us through the legal aspects, and cover a powerful framework for making sure you are doing the right things at the right time.