Ask the Pro with Grant Cardone

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Dustin Ruge comes on Ask the Pro with Grant Cardone. How can you get to be a top 20% earner? Drive and process. You need to be hungry but also create a great system. Systems can be CRM’s but successful habits can be a system. Good habits include being on the offensive, not defensive. All the top earners are really good at sales and marketing. Most small businesses, dentists, lawyers, etc. are not good at selling and marketing. 80% of small businesses fail because they don’t know how to sell and market. What is the ROI on obscurity? Sales and marketing work together. They aren’t separate. You sell yourself first, not the product. People ask whether they want to do business with you, so stop pitching and start having conversations—know the needs of each client. Dustin says that you are either being underpaid or overpaid. You are never paid fairly. Activity x Effectiveness = Results. Activity is limited. Effectiveness is unlimited. If you are good with your time—your activity, you can get really good at your effectiveness.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.