This Summer fast food chains are doing whatever it takes to make a comeback. Now, Taco Bell is throwing its hat in the ring with a new value meal deal. But, is this familiar marketing ploy going to overtake the competition? Or, will it flop with customers like a stale taco?
What You Get in the Luxe Cravings Box
On June 27th, Taco Bell announced its contender in the fast food wars — a meal deal called the Luxe Cravings Box.
For this promotion’s purpose, the Mexican-inspired food chain offers four popular menu items for only $7.
The Luxe Cravings Box includes one each of the following:
- Chalupa Supreme
- Beefy 5-Layer Burrito
- Double Stacked Taco
- Chips and Nacho Cheese
In addition to all of that, you also get a medium drink of your choice.
It is definitely a lot of food for not a lot of money. So, Taco Bell wants customers to feel they are getting a great deal…
But is it enough it beat the competition?
Taco Bell Says New Deal is the “Most Abundant” Yet
At a seven-dollar-price-point, that is 55% less expensive than if you were to buy each item separately.
Taco Bell’s chief marketing officer, Taylor Montgomery, said this to CNN about the Luxe deal:
“WE BELIEVE THAT FAST FOOD SHOULD BE A LUXURY THAT EVERYONE CAN AFFORD EVERY DAY.”
Yet whether that means Taco Bell is offering this meal at a loss, Montgomery did not say.
Regardless, it seems like all the fast-food chains are running the same racket this Summer… So is this deal really any better?
Just depends on if you prefer burgers or tacos.
Be Great,
GCTV Staff
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