There is a viral trend that businesses of all sizes are capitalizing on. It’s called Summerween and targets consumers who are ready for the spooky holiday months before the leaves fall. The results? Hot items that sell out in minutes and warm weather activities getting a spooky twist…
This is everything you need to know to cash in…
What EXACTLY is Summerween and Where Did it Come From?
Summerween’s origin story is deeply rooted in pop culture. The whole concept seems to have come from an animated Disney series named, “Gravity Falls” in 2012.
In season 12’s first episode, the people of the town, “love Halloween so much, they celebrate it twice a year.”
From there, the internet went wild.
After, posters created a tradition of sharing everything from themed recipes to macabre decorations in bright colors…
And corporations are making the most of the hype. Much like Christmas in July, retailers are offering scary selections as early as April for Summerween….
Creepy Consumers Don’t Wanna Miss the “Code Orange” Alarm!
Summerween enthusiasts want to be the first to get the most-coveted spine-chilling products before they run out.
As such, the term Code Orange is used whenever a fanatic sees Halloween items first appear in stores.
One of the most notable and successful examples of this Summer spookfest in action is “Skelly” from Home Depot.
Skelly is a 12-foot tall skeleton for lawn decoration that retails for $299. But before you laugh, know that Home Depot is laughing all the way to the bank…
SKELLY HAS COMPLETELY SOLD OUT WELL BEFORE THE SPOOKY SEASON EVERY YEAR SINCE ITS RELEASE IN 2020!
Via Rolling Stone
Getting a Skelly is considered a “status symbol” among ghostly guys and girls. For that season, other vendors are following suit.
Masters of the holiday, Spirit Halloween have even implemented year-round retail operations.
Therefore, to win in this ghoulish campaign, it’s tapping into its die-hard audience and not being afraid to be creative.
After all, you have to do some things that are a little scary to be great.
—GCTV Staff
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