It goes without saying that Target is one of the most popular retailers in the country..
With millions of loyal customers entering the red stores ready to shop till they drop.
But recently, more and more of the brand’s fans have felt neglected or even offended by the Target Circle rewards program…
And the company isn’t doing too much to help.
The Downfall Of Target Rewards
Target is easily one of the most recognizable and iconic chain retailers, garnering millions of fans…
With these loyalists going so far as to build fan communities on social media sites like TikTok and Instagram.
But these communities have turned for the worst when criticizing Target’s rewards program…
With many of them saying that it isn’t worth it, especially for those who spend hundreds of dollars weekly at the retailer.
The Target Circle rewards program initially launched in 2019 with some lofty promises to its users. Ultimately, this program had the same goals as any other… To incentivize brand loyalty.
Yet after being revamped earlier this year…
Many users realized that their favorite perks had been gutted and the whole app for the program had become nearly impossible to use.
And so, fans took to the internet to complain their disappointment about Target’s rewards.
One of the biggest changes was that Target removed the 1% cash-back benefit from every purchase…
WITHOUT TELLING ANY CUSTOMERS.
Without this perk, customers say that the Target rewards program works the same if you spend $100 or $10,000 at the store. Now the program just gives customers access to the same coupons and deals…
Without rewarding frequent, bigger spenders.
Bad For Business AND Customers
Along with the removal of the cash-back perk, Target rewards also changed how customers use their coupons and additional savings.
The app claims that all savings are automatically applied to checkout, but that is not entirely true. In reality, only some savings are applied…
For the rest, customers have to dig through a section in the app called “coupons you may need.” This section is more difficult to find but customers go through it anyway…
OR THEY RISK LEAVING MONEY ON THE TABLE.
With the brand fumbling its way through, it makes sense why customers are upset at Target’s rewards.
Earlier this year, the brand was fighting back its first sales slump in seven years…
But it seems that executives were too worried about how to pick up sales that they forgot about the big spenders who make their revenue.
Be Great,
GCTV Staff
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