Taco Bell Deal

This Summer fast food chains are doing whatever it takes to make a comeback. Now, Taco Bell is throwing its hat in the ring with a new value meal deal. But, is this familiar marketing ploy going to overtake the competition? Or, will it flop with customers like a stale taco? 

What You Get in the Luxe Cravings Box 

On June 27th, Taco Bell announced its contender in the fast food wars — a meal deal called the Luxe Cravings Box. 

For this promotion’s purpose, the Mexican-inspired food chain offers four popular menu items for only $7. 

The Luxe Cravings Box includes one each of the following: 

  1. Chalupa Supreme 
  2. Beefy 5-Layer Burrito
  3. Double Stacked Taco
  4. Chips and Nacho Cheese

In addition to all of that, you also get a medium drink of your choice. 

It is definitely a lot of food for not a lot of money. So, Taco Bell wants customers to feel they are getting a great deal… 

But is it enough it beat the competition? 

Taco Bell Says New Deal is the “Most Abundant” Yet

At a seven-dollar-price-point, that is 55% less expensive than if you were to buy each item separately. 

Taco Bell’s chief marketing officer, Taylor Montgomery, said this to CNN about the Luxe deal: 


Yet whether that means Taco Bell is offering this meal at a loss, Montgomery did not say. 

Regardless, it seems like all the fast-food chains are running the same racket this Summer… So is this deal really any better? 

Just depends on if you prefer burgers or tacos. 

Be Great,

GCTV Staff

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