The way you represent yourself and your work online is a critical first step for solopreneurs (and everyone else). Truth is, most of us are bad at talking about ourselves—which is why Erica Breuer can make her living helping you do it right. The founder of CakeResumes.com says that, believe it or not, your LinkedIn profile should not read like a resume; it should speak to your story, not just amass a bunch of 50-cent words. Find out how to change yours up to stand out online, and inject your professional summary with personality and fun in order to land the clients you want—plus, avoid these cardinal mistakes when writing about yourself.