Pitch 3-Point Format: 1. Get someone’s attention, get it fast 2. Be concise 3. Prepare with training and practice Make sure to set your intention right at the beginning of your pitch. You have to set that hook immediately and let the customer know where both of you stand. You have to make it past that first 15 seconds. If they don’t hang up on you, you have a short time to set the hook. I’m going to keep telling people this—the most important technique in sales and business is the pitch. A strong thirty-second pitch is invaluable in business and having effective, clear, and communicative points can make or break your career. The most seasoned sales professionals are always re-strategizing their pitches to see what is most effective. It is estimated that 92% of all customer interactions happen over the phone. And it takes an average of 8 cold call attempts to reach a prospect.

Selling is not easy, and it takes the right training and experience to perfect this skill-set.

There are three reasons why you are missing sales: 1. Outdated process 2. Not properly motivated 3. Lack of proper follow-up My first business was started with a phone, a pen, and a pad of paper—no desk, no computer. In 4 months, I earned a desk and 4 months after that I purchased my first computer for $3000. I knocked on doors in El Paso, Albuquerque, San Antonio, and Fort Lauderdale. I had been using a phone to setup these appointments and realized flying in, renting a car and going door-to-door was less time effective than simply closing the prospects by phone. Visiting a prospect costs up to 8X more than closing them over the phone. You can make more money on a telephone than any other way. Cold calls will make or break you in business. You need to learn how to communicate, not have a conversation. Conversations don’t sell things. You have to have a purpose. Pitching isn’t just trying to sell to potential customers—you need to have a pitch for almost everything in life if you want to persuade people on your ideas and dreams. You’re going to have to confront your boss for a raise or handle the sale of your home. You’re going to have to handle price objections. You must know how to pitch in life. Pitch Takeaways: 1. Are you talking to a decision maker? 2. Are you talking to someone qualified with the money to buy? 3. Do you have a product that people want and will solve their problems? Get great at pitching. Go to Cardone University and get my new Cold Calling Course now! I’m also offering $1000 to the person who can bring the best pitch by selling a glass of water. Go to GrantCardonetv.com/perfectpitch/ and get your pitch right!

Success rewards preparation. And not having the answers to a potential client makes you feel terrible and look foolish. You need to train every single day, commit every morning to massive success in your life. Go to CardoneUniversity.com and discover the digital, on-demand university that will give you the tools to train every single day of the year.