When promoting your business, marketing is a superpower. And, social media reach is going to elevate your business to the next level. But you might be wondering which platform is best when introducing your brand to new audiences. The truth about organic growth is just hiding in plain sight…
How to get the most social media reach
Listen, not all social media are created equally. In fact, different social platforms are going to respond and treat what you post on them differently.
SO HOW DO YOU DEAL WITH THE CHANGES?
You can’t be going into your social media blind. You have to ask yourself, “What does my audience want? What do they relate to?”
Once you can answer that question, you have the foundation to start building your plan for optimized social media reach.
I’m no exception. I know what my audience wants and I know what they don’t want. I’ve even had to stop entire campaigns because they were not successful with my following…
But that’s what you have to do if you want lucrative social media engagement and growth.
You might think that once you have your customer feedback as the framework, you can start making the big marketing decisions but…
You still have some more work to do.
What Platforms are the Best?
You’ve seen what platforms your target demographic is using. Good. You know what posts they engage with. Great.
I know you want a quick and easy answer for which platform is going to help your business skyrocket.
BUT LIKE EVERYTHING ELSE IN BUSINESS, NOTHING IS EVER THAT EASY.
The truth is to maximize your social media reach, you need to be using every platform at the same time. Otherwise, you miss out on potential clients and you minimize your brand’s reach.
But as I said, not every platform is going to treat your content in the same way.
Instead of focusing on how you can master a single platform, you need dedicated strategies for each.
For example, TikTok is great for building brand awareness, but Instagram is better if you’re setting up a storefront.
To fully take advantage of social media you need to measure their strengths and weaknesses.
Then, capitalize on them.
You need to go ALL IN on every site. That’s the only way to guarantee that people are seeing your business and your efforts.
Succeeding in marketing means being able to adapt to new platforms and have a flexible strategy.
Getting the most out of your social media reach is never about picking one platform and sticking to it…
It’s about being able to roll with the punches and make things work.
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