Pick Your Posse

Grant and Elena Cardone discuss the affect of the company you keep, and they don’t just mean professional, they’re also talking about your friends. Over the holidays there is a lot of exposure to family you may not see throughout the year, and with that exposure you are exposed to their lack of social graces and boundaries. And as Grant puts is, “they drop in the garbage.” If you do your ‘due diligence’ with your friends, and by that, they mean paying close attention and taking steps to ensure the quality of the situations you are in, you will see your business and your personal life sync up. Are you critical of your morning coffee from Starbucks? Did the put in the creamer or the vanilla? Imagine if you were that concerned about your friends. You would immediately see a change in the type of people you associate with. Grant and Elena also take a caller who had $30k stolen from him by a business partner who was, “too good to be true,” and, “was so over the top the positive attitude was intoxicating.” Picking Your Posse Tips: 1. Wash your hands 2. Do your due diligence on your friends 3. Actions speak louder than words 4. Pay attention to the obvious, don’t be blinded by what you want 5. Be willing to be tough and say things that may make them uncomfortable And the Cardone duo wants you to remember the most important thing: “At the end of the day, it’s just you and me.” Protect that.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.