A lot of people think that having persuasive speech all comes down to confidence and having a good attitude…
I’m going to let you in on a secret…
That idea couldn’t be further from the truth.
Being a good speaker, like everything else, is a skill that you need to work on. It’s a muscle you build up through effort and practice.
But that doesn’t mean it’s easy…
Persuasive speech is necessary if you want to close deals, lead a company, or even just become the most effective communicator you can be.
However, there are some common problems that people face when trying to learn this skill. The good news is once you identify what stopping you from conquering this skill…
It becomes that much easier to dominate any audience you speak to.
Common Problems Preventing You From Having Persuasive Speech
One of the biggest issues that hold so many speakers back from having truly persuasive speech is also one of the most looked over…
And that is having unclear, unfocused speech.
Let me put it this way…
If you don’t even know what you’re talking about… How is anyone else supposed to follow you?
Before you even BEGIN talking to someone, you need to sit down and ask yourself:
WHAT IS MY MAIN MESSAGE AND HOW CAN I GET SOMEONE TO UNDERSTAND THAT MESSAGE?
Once you figure that out, everything that you say has to point back to that main message…
Otherwise, why are you bringing it up in the first place?
Getting Real With Your Audience
Something I notice so many people struggle with when trying to achieve persuasive speech…
Is their fear of not connecting with their audience.
Whenever you talk to someone, you need to make sure that they’re not just listening to you but that what you’re saying is ACTUALLY getting through to them.
Too many people think that just talking to an audience and not tripping over your words is what constitutes persuasive speech.
NEWS FLASH: IT DOESN’T MATTER IF YOU DELIVER THE BEST SPEECH EVER WRITTEN… IF YOUR AUDIENCE DOESN’T UNDERSTAND YOUR MESSAGE, YOU HAVE YOUR WORK CUT OUT FOR YOU.
The best thing you can do to overcome this issue is practice with a willing participant. It might sound ridiculous, but trust me…
I recommend it because it works for me and my team of world-class salespeople.
Every morning, before they start to communicate with any clients…
I have my team drill sales roleplay, where they practice what to say before getting into action.
And the results are clear: it makes everyone more prepared to face whatever objections they encounter head-on.
Practicing what you’re going to say before you say it is the key to mastering persuasive speech…
And it’s even more effective when you practice with someone else.
Mastering Persuasive Speech
When you’re able to get over the fears holding you back, mastery of persuasive speech is not far behind…
Look, the fact is you’re never going to be able to achieve the success you’re looking for alone. And if you’re going to be working with others…
You need to learn how to be an effective communicator whether you like it or not.
Once you start learning how to do that…
There will be nothing stopping you from communicating your plans, executing them, and building your legacy.
Be Great,
Grant Cardone
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