Great Boss

At all my events, I am always asked how to be a great boss. Namely, how do I keep rockstar executives and cultivate a world-class sales team? And overall, I have three main strategies that have built the greatest workforce out there. 

The best part is, you could do the same — starting today. 

A Great Boss Does These 3 Things

You’d never know it now, but I almost never became a business owner. 

I was the top-producing sales guy. From that, I was reasonably successful and I liked it that way. However, due to some wild circumstances, I am here today with over 200 employees… 


Despite that, it is not as complicated as some would want you to think. As long as you let these three principles guide you, you’ll end up with a rock-solid team. 

Have Meetings with Purpose

Something I see when people first step into leadership roles is they try to fake it ‘til they make it.

 A prime example of this is scheduling a bunch of meetings to look important. 


As an effective leader, you have to understand how valuable time is. Therefore, meeting productivity is a must. 

Still, a productive meeting isn’t always about stats and strategy. Equally important, is highlighting company wins. 

In fact, my entire enterprise starts every day going over the previous day’s success… 

Respect your employees and your time with meetings that matter. And in the meantime, implement step two… 

Provide the Best-Performing Tools

A strong leader knows the difference between encouraging their team to hustle versus making them grind. That means setting your workers up to be productive with the best tools possible. 

This looks different from organization to organization. But, don’t close the door on new software or technology like AI just because it is unfamiliar to you. 

The ultimate great boss, Mark Cuban, even said this in a CNBC article about tools and success: 

“There’s two types of companies: those who are great at AI and everybody else. And you don’t necessarily have to be great at AI to start a company, but at some point, you’re going to have to understand it. It’s just like the early days of PCs. You didn’t have to be good at PCs, but it helped. Then networks, then the internet, then mobile.”

So, investigate and be open to better ways of doing things. Add those to this next tip and you’ll be unstoppable. 

Invest in Employee Advancement

As I mentioned earlier, I didn’t start my career as a boss at all — let alone, a great one. 

That being said, I taught others what I learned for them — in turn — to be stellar leaders. 

Loyal, competent employees are always going to want to learn and do more. Training is the only way to keep giving them opportunities that keep them with you for years on end. 

Seminars, conferences, and virtual training are all solid choices. Pick one and watch your team become the best versions of themselves and you both benefit. 

Nonetheless, there is one last point I want to make before we end… 

A Great Boss is Fair, Not “Nice” 

Being a great boss does not mean coddling your workers or allowing them to take advantage of you. 

The reality is that if you let that type of behavior continue, it is a detriment to them, your, and the business’s well-being. 

So sometimes, being a good leader means letting people go so they can find the right fit for them. 

It’s not personal. It doesn’t mean you don’t like them. It’s just fair. 

After all, strength and success come from doing the greatest good for the majority. 

Give your team the opportunity to be great, and you will be too as a consequence. 

— Grant Cardone 

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.