Never Depend on One Play

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Do you see that bus behind me? She has been there for 6 minutes, hitting traffic–man that is exactly the kind of effort it is going to take when you start getting the right bandwidth. You are going to get squeezed, whether it is on Facebook or the real world, whether it is digital or on the streets of New York. Do you see Good Morning America right there? Let me tell you something; I’ve been trying to get on GMA for five years. Look, if you are going to depend on one play, you are never going to make it–have so many things going on today that you don’t need GMA.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.