I’ve been in business for decades, and numerous factors have contributed to the success my family and I enjoy today. But man, out of everything I’ve done, real estate was the ultimate game-changer for me. Today, I want to share why I’ll always choose multifamily real estate over any other investment vehicles…

For more than 30 years, I’ve been doing deal after deal in the real estate industry. And in the process, my life has improved beyond my wildest dreams.

Before I get into why I love multifamily so much, let me paint a quick picture to show how massive this shift has been…

Multifamily Real Estate Changed My Life

When I first got into the real estate game, I was a salesperson in retail. A successful one, but always on the grind, overpromising and overdelivering for every customer. 

However, a real player knows you haven’t made it until your money starts making money for you.

So once I got some moolah in the bank, my sights turned to making some kind of investment. That’s when I remembered my father talking about the incredible potential real estate investing had…

I began to do my homework on it, and old dad was right. It almost seemed too good to be true. Nonetheless, I decided to look for an apartment building and give it a shot. 

But nothing could prepare me for the life-changing financial freedom that multifamily real estate has granted me and my family. 

Fast-forward a couple of decades, and my portfolio has grown to over $4 billion in assets under management.

It’s easy to see why I love this vehicle so much, but I’ll get down to the specifics…

4 Massive Reasons Why Multifamily Real Estate Is My Favorite Investment Vehicle

Look, real estate is my favorite topic. 

I’ve written dozens of articles, developed training programs, and published a bestselling book — all about my experience in the game. 

That being said, here are the reasons which sold me on taking the risk in the first place. 

1. It’s REAL

As I was going over investing opportunities, my advisors did present stocks as an option. 

But something about trading paper for paper didn’t sit right with me…

I want my investments to be tangible. And real estate is just that — real.

Since people will always need a place to live, I was more confident in multifamily to pay off over time… 

2. High Demand

Additionally, current trends show an ever-growing demand for apartments… 

At the beginning of the year, Bloomberg reported how apartment occupancy skyrocketed to a historic high. 

The National Association of Realtors also points to an ongoing decline in both existing and pending home sales across the board.

Statistically speaking, I like what I’m seeing. But that’s not even the best part… 

3. Cash Flow, Baby!

In many other vehicles, you get paid a couple of times a year in the best of cases, if the investment was profitable…


I don’t know about you, but I pay my bills every month; not semi-annually

So, I’d like to get my cash and pay the power company to keep my lights on. 

As much as this sweetens the deal when talking about real estate, there is still one more reason bigger than everything I mentioned so far…

4. Generational Wealth

Above all, I want to leave something for my children. 

And the cash flow I have from multifamily real estate can provide for my family long after I’m gone…

Ultimately, generational wealth was really my end goal when looking for investment opportunities. With my due diligence, multifamily has done that for me. 

If none of the other three reasons were there, taking care of my family for generations would be more than enough for me. 

May all the information I shared today help you get into the vehicle that’s right for you. 

Be Great,

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Before investing, you should always do your own analysis based on your own financial and personal circumstances before making any investment. Grant Cardone is an industry expert who has been investing for over 30 years and his opinion is based solely on his own personal experience and circumstances. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment. Investment involves great risk and there is no guarantee of performance or results. 

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur. 

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.