Understanding your audience is crucial for selling to that audience. You must know how they behave and think. An important part of doing this is to engage with your target audience. The Millennial generation is now the largest generation and is now the most prime target audience for marketers. The millennials are coming to the age of increasing purchasing power and this could have a huge impact on our society. Despite much press to the opposite, the generation has evolved into one of the most intelligent generations we have seen. The way they make decisions and the way they view things are very different from previous generations. They are more accepting on different lifestyles, they are living healthier, they are more educated, and they are marrying and having children later. How To Connect with Millennials Repeat these words: technology, technology, technology. These tech-savvy millennials aren’t looking at newspapers, mailers, or billboards. Social media, email, text alerts, and online ads are going to grab their attention. Ensure your marketing keywords correspond to make sure these young buyers see your material. Find ways to share blogs, videos, and posts that potential clients can interact with and share. Know your Market According to a recent SmartAsset list, Chattanooga is in the top 25 cities for millennial home ownership. With a quick drive around our city, it’s impossivle not to notice that fast-rising condos, renovations, and new neighborhoods that are coming available. That’s not to mention all that our city has to offer through a buzzing downtown scene and amazing restaurants. Millennials love cities like Chattanooga, and they need you to set them up in the perfect home. Take time to connect with your next millennial clients and get ready to watch your business reap the benefits of the next generation of business owners.