What is a Niche store? That is a store that is only focused on one market, like a brand that only sells cosmetics. However, the downside is that you are narrowing down the potential to reach millions people by just concentrating in a specific product and market. Gabriel Beltran, from The Ecom millionaire, recommends that instead you open a broad store. Take advantage of whatever is trending at the time and grown your market. Gabriel Beltran is the man behind The Ecom Millionaire. He teaches people how make a full time income online through an E-Commerce Course. Check out his teachings at http://themillionairemastermind.com