What might be the most magical day for you and your family… Might also be the worst day for your wallet. This is all thanks to Disney’s latest price increase strategy for everything in their experiences sector.
Price Increase For Anything And Everything At Disney
The past few years have been miserable for the average Disney fan, considering that prices for everything under Disney IP have been on the rise.
The cost of everything Disney has to offer has exploded. This includes:
- Theme Parks
- Streaming Services
- Even their timeshare program.
Disney’s price increases are commonly attributed to inflation and competition. After all, with Universal’s recent announcement of a new theme park, Disney’s parks sector might be feeling the heat.
Yet, the mouse is not entirely exempt from blame here.
After its nearly unprofitable move to the streaming world and its recent slews of box-office bombs…
Disney has been trying to recover their losses without much risk…
WHICH LEADS TO PRICE HIKES IN THEIR ENTERTAINMENT SECTOR.
For example, the average price for a family of four to enjoy a weekend trip to Disneyland in California in the off-season…
Before adding merchandise, food, and travel costs…
Ends up being around $1,600.
AS FOR THE DISNEY TICKET PRICES THEMSELVES, THEY’VE INCREASED 47% SINCE 2019.
In the face of giant hike experience tickets, now the parks have started charging for services that people have been using for free!
The fast pass system at the parks that park-goers have grown to love and take advantage of was replaced by Genie+…
A $25 addition to your ticket that cuts wait times for select rides.
Needless to say, it seems like now more than ever, increases in Disney prices are bleeding dry park visitors.
Is there any hope for relief on the horizon…
Or are $45 Mickey Mouse Ears the new norm?
Thankfully for the House of Mouse, the company announced a strategy to annihilate its recent losses with…
A new deal to create gaming content…
A Moana sequel (not to be confused with the live-action adaptation)…
And the introduction of a new sports-only streaming service.
Maybe Disney’s adamant denial of Netflix being crowned streaming king will spell good news for park prices.
ON TOP OF THAT, THE COMPANY PLANS TO CUT $7 BILLION IN OPERATING COSTS, WHICH INCLUDES JOB CUTS.
As for their parks, the company has announced they would invest over $60 billion into their experiences sector over the next 10 years.
To the optimistic, this might signal the end of the Disney price increase.
And it looks like the executives might be taking note. In 2023, revenue from the parks went up… but attendance has dropped at every domestic Disney attraction.
So when it comes to Disney’s price increases, the mouse can do one of two things:
Lower prices and have more people attending experiences…
Or find another way to keep his kingdom afloat.
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