Customer Calls

Most of the time, sales can feel like a never-ending chase. Despite that, customer calls are one of the rare instances where the buyer comes to you

Still, I see so many salespeople missing these great opportunities because they don’t know how to handle them. Today, I’m going to give you five steps to pick up these easy sales… 

5 Steps for Successful Customer Calls

Previously, I told you all about the different types of inbound calls. No matter which one of them you get, there are general guidelines you need to follow to make sure your call is successful with every customer. 

With that, let’s get started improving your closing ratio… 

Use Scripts for ALL Customer Calls

Whenever I work with a sales team, I get pushback on this step, but you have to use a script. Usually, their objection is that they want to sound natural… 


Sales is tough enough without searching for words to say. Now, let’s talk about giving the customer what they want. 

Be Fully Transparent

Regardless of how it seems sometimes, buyers are regular people like you and me. With that in mind, let me ask you this… 


No, you don’t. 

So when a customer calls, just give them the information they are looking for — including price. 

Look, they can look up all the data on your product online these days. Withholding information only makes you look untrustworthy. 

Just be upfront.

Get Their Contact Information 

In your customer calls, closing the deal is not the primary goal. At this point, it is more important that you get as much data on this client as possible. 

Ideally, you want to have the following info by the time you hang up the phone: 

  • Their full name. 
  • Cell phone number
  • Email address
  • Why they are shopping for your product

And, how are you going to get these pieces of data from them? You’re going to offer something in return… 

ALWAYS Send a Proposal

If your customer asks why you want their contact information, you are simply going to reply with…


After all, that is the reason the buyer reached out to you in the first place. Once you have their contact, you will send them a proposal with at least three alternatives. 

Even if the customer calls very confident about what they want, still offer these other options. In the worst-case scenario, it solidifies their choice. 

Now, for the final step… 

Schedule a Meeting

As I mentioned, the goal of customer calls is not to close them. Buyer-specific information is priority number one, but there is something else you want… 


This step is where customer calls can become a gold mine for salespeople. But all of these actions take a lot of great communication and control to execute… 

How to Master Control in Customer Calls 

So far, I’ve given you the basics of mastering customer calls. 

Consistency, transparency, and communication are how you get your foot in the door to more sales. However, it takes both theoretical and practical knowledge of these steps and the sales process to become great…

That’s why Cardone University has scripts, lessons, and role-play drills to make you not only a master of customer calls but sales as a whole. You can schedule a call with my team here for details. 

Now, you can master customer calls. You just have to commit, train, and pick up the phone. 

Be Great, 

Grant Cardone 

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.