The only reason I’m at this point in my life today is my ability to close people on my products and ideas. Since this skill is so important, the next article in my Sales Secrets series focuses on how to close more deals. 

People who have a career in sales aren’t the only ones who should have an interest in closing. Garnering support from others of any kind requires convincing most of the time. 

The definition of a close is a moment in time when you reach an agreement and exchange something of value with another person.

Here is how you do it and get further in life. 

Urgency to close more deals

In short, the must-use strategy to close more deals is urgency. Of course, there is a little more to it than that and we’re going to get further into this tactic here. 

No Urgency = No Close

The above statement is completely true. You wouldn’t buy water if you weren’t thirsty, would you?

However, you must tie the urgency to a legitimate benefit to the buyer. 

The secret to creating urgency

In order to ethically use this tactic, you have to understand the reason why your customer is looking at your product or service. 

People buy the same thing or support the same cause for different reasons. 

Therefore, knowing the why allows you to solve their problem and create urgency. This also makes you the solution to their problem. That is because you are providing relief by being able to help them as quickly as possible.

As a result, you will become more valuable to your customer. 

And if you want in on even more industry-leading secrets, schedule a meeting with my team to see how Cardone University can help you grow your business.

Ultimately, creating urgency is the strategy that will allow you to close more deals no matter what you sell. Finding out the problem or reason they are looking for your product or service gives you the clue to the close. 

Be the solution fast and close more deals,

Grant Cardone 

Disclosure: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.


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