The only reason I’m at this point in my life today is my ability to close people on my products and ideas. Since this skill is so important, the next article in my Sales Secrets series focuses on how to close more deals. 

People who have a career in sales aren’t the only ones who should have an interest in closing. Garnering support from others of any kind requires convincing most of the time. 

The definition of a close is a moment in time when you reach an agreement and exchange something of value with another person.

Here is how you do it and get further in life. 

Urgency to close more deals

In short, the must-use strategy to close more deals is urgency. Of course, there is a little more to it than that and we’re going to get further into this tactic here. 

No Urgency = No Close

The above statement is completely true. You wouldn’t buy water if you weren’t thirsty, would you?

However, you must tie the urgency to a legitimate benefit to the buyer. 

The secret to creating urgency

In order to ethically use this tactic, you have to understand the reason why your customer is looking at your product or service. 

People buy the same thing or support the same cause for different reasons. 

Therefore, knowing the why allows you to solve their problem and create urgency. This also makes you the solution to their problem. That is because you are providing relief by being able to help them as quickly as possible.

As a result, you will become more valuable to your customer. 

Ultimately, creating urgency is the strategy that will allow you to close more deals no matter what you sell. Finding out the problem or reason they are looking for your product or service gives you the clue to the close. 

Be the solution fast and close more deals,

Grant Cardone 

1 COMMENT

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