One of the first steps a marketing expert will tell you is to create profiles for your perfect customers. These are buyer personas.
However, what is the theory behind doing this? How do you do it? More importantly, how can you use this information?
That is exactly what we created this ultimate guide to help you with buyer personas.
Why to find the “one”
To put it simply, a buyer persona is an avatar that you create of who your ideal customer would be — based on market research.
So, why is clearly outlining this so important?
Look at it this way. For example, let’s say you have something you need to tell Bob. You wouldn’t yell to a crowded room a message that was meant just for Bob. It’s a waste of energy.
The same concept is behind building buyer personas. Creating one allows you to tailor your message to those who are most likely to do business with you.
Also, it can give you insights into effective strategies to market your product to your target audience. We’ll talk about that later on.
But before that, here is how you build a buyer persona in the first place.
Real buyer personas represent real people
At the end of the day, these avatars are meant to resemble actual people. Remember, a real customer with a full life is at the other end of a transaction.
Therefore, it is beneficial that your buyer persona has one as well, albeit fictional.
As a result, a complete one would include statistics like:
- Home life
- Interactions with your competitors
The list goes on and on. Nevertheless, the more time you spend on this exercise, the more it can help you.
There are also templates and tools online that you can utilize. This ensures you don’t forget anything based on your business’ needs.
On the other hand, it is important to base these profile points on market research. Interviewing your existing customers and industry statistics are helpful here. Google Analytics is also a great resource for this information.
Another important tip is to focus on your buyer persona’s potential problems. If by the end of it all you can’t think of dozens of ways to help your customers, you don’t know them well enough.
Now that you have created the perfect buyer persona — or personas — here is how you put it into action.
How would you like to predict the future?
As you look over this well-curated profile, there are some qualities about your customers that you may not have seen before.
- What your customers need.
- When and where they need it.
- How your organization can help.
Invaluable insights like these can tell you where to focus your marketing efforts. You can fine tune where and when to advertise as well as what kind of media to use.
Furthermore, a buyer persona will tell you what type of value content you can create for your very real customers. It results in increased audience engagement.
In conclusion, this ultimate guide for buyer personas is a launching point for you to create powerful marketing strategies. When you do this right, your audience will feel that you are speaking just to them in your promotion.
And who doesn’t love a personal touch?