Business Cycle vs. Sales Cycle

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The business cycle is where you market, you drive them into a sales cycle, and repeat. A sales cycle is when a customer shows interest, you qualify, select a product, and close. Most people don’t have money when they start a business so it’s difficult for them to do a business cycle. This is why the solopreneur will never work, because they are stuck in the sales cycle over and over again. The internet has allowed many people now to get into a business cycle but even then, the solopreneur can’t get big because they can’t fill in the sales process, meaning they don’t have the resources to call back all the people that don’t convert through the business cycle. As an entrepreneur, you can live in the business cycle and just spend money online advertising for traffic, and whatever converts, converts—but if you want to build a company you have to be able to execute the sales cycle. Big companies live in the business cycle, and they spend to fund the business cycle. Big corporations spend less time in the sales cycle and more time in the business cycle. Companies raise money so they can bypass the sales cycle and go straight to the business cycle. You don’t want to be dependent upon on a sales cycle but you must be able to get good at the sales cycle. My GCTV is mobile. Get it on: Apple | Android Network With Us: • Subscribe to Grant Cardone TVFacebook – Whatever It TakesTwitter – @GrantCardoneTwitter – @JarrodGlandt Listen To Us On Podcast: • iTunes • Stitcher
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.