Branded Content Marketing

There is no avoiding it anymore. Business owners need to have a branded content marketing strategy to get any share of the market today. Whether you’ve tried and failed with this approach or are new to it, I’ll show you why it’s successful. And more importantly, how to make it work for you…

Branded Content Marketing Takes a Stance 

The first reason that branded content marketing is effective is because it shows who you are. Now more than ever, consumers want to support companies that share their viewpoints and core values.  

Being genuine — especially on controversial issues — sounds dicey here. But not only is authenticity critical, but it’s also worth the risk… 

Ultimately, the customers you earn this way will be the most loyal you could ask for. Content showcasing your beliefs is a great starting point if you don’t know where to begin. 

All this philosophy about ideals is all well and good, but there is a basic truth we can’t ignore… 

Everyone HATES Ads 

As much as all of us hate to admit it, we know the reality… 


The truth of the matter is that the masses are tired of being “sold to.” This situation has gotten so bad people would rather pay a fee than watch an advertisement. 

Just look at the success of Netflix! However, branded content marketing solves this problem by selling through storytelling…  

A recent CNBC article states that those who watched 30 seconds of branded videos were 62% more likely to react positively than to an ad of the same length. 

And, people are also more likely to buy when they feel good. Keep this in mind as you create your content and choose partners for branded content. 

Still, there is one more reason that you need to make this a priority, and it’s the most compelling… 

The #1 Reason Branded Content Marketing Wins 

At the end of the day, your business needs to make money — no ifs, ands, or buts about it. 

Earlier I mentioned that branded content is what builds a relationship with your audience and that content is more likely to be viewed. 

According to the same CNBC article, a study indicated that 70% of those surveyed will spend 2X more with a brand they feel connected with. 


Look, you can’t neglect branded content marketing. It is too vital for survival as a company — even if all of its moving parts are overwhelming. 

Because of that, I put together free training to help you put all the pieces together. You can access it at 10X

Now, go use branded content marketing to get your business known and your story told… 

Be Great,

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.