A Warning About Books

warning about books

Fellow 10X’er…

Before I get to the warning, let me share a statistic…

88% of rich people read at least 30 minutes a day for self-improvement.

Which means that – if you’re committed to getting rich – you should read every day too.

But, like any other foundational success habit… you have to do it right.

1Don’t Read the Wrong Books

You can’t pick books that are just someone’s ideas or theories.  

You have to read books written by people that have actually accomplished what you are trying to do.

If you want to grow passive wealth through real estate investing… don’t read a book by someone who’s never done a deal.  

Or who got lucky once in a rising market – but could never repeat that success.

Instead, you’d want to read my book, How to Create Wealth Investing in Real Estate.

Why?  Because I started from nothing and have $5.5 billion in assets under management – so I have real world success I can guide you with.

None of it is theory or guessing.

2Look at the Opportunity – Not the Investment

A lot of people buy books and never finish them.  They do it because they focus on what they paid for the book… and not the opportunity inside.

For instance, you can grab my 10X Rule book for free (just pay s&h).  

But don’t mistake free for low value…   

The information inside should be worth millions to you.  

If you’re reading the right book, treat it like the gold that it is.

3Don’t Let Good Books Linger

Money loves speed.  

When you let good books linger, their message fades.

Instead, set a deadline for finishing.  And make it a tight deadline.

For example, give yourself a week to finish the book.

Set a schedule that you’ll stick to every single day.  And then take that schedule seriously.

It’s all about treating the reading you do as a cornerstone of your success plan – not something you play at.

If it’s worth doing, it’s worth doing right.

4Don’t Get Derailed By Misunderstandings

If you’ve ever read a book and not truly understood everything you read, you’re not alone.

Sometimes you’ll be reading about concepts that are foreign to you.  

Maybe financial topics with a lot of numbers.  And they can be confusing at first.

That’s when most people put the book on the shelf and quit.

Don’t let that be you.  Thanks to the internet, you can get clarity on just about anything you want to – you just have to do the work.

Other times it’s the simple words that get you.  

Like in my book – If You’re Not First, You’re Last.

The word “first” in the title means a lot of different things:  first among your competitors, first in the minds of your customers, etc.

When you read, pay attention to every single word.  And make sure you understand the author’s true meaning

Reading can make you rich.  So, do it – but do it right.

Keeping it real,

 – Grant

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.