I believe selling is a critical skill to success in life. As such, I’ve made a living teaching others how to sell and increase their revenue. But can you believe I hated sales in the beginning? This is how I went from despising my profession to loving it…
As a young man going through college, I had five sales jobs. And I was miserable at all of them.
Sales was something I considered temporary. As a result, I either quit or was fired from those positions.
However, when I was 25, I found myself in a tough situation where sales was my only lifeline…
From Hate to Love: My Sales Story
After leaving a rehab facility, my self-esteem was at an all-time low. I was terrified of doing drugs again. And the only distraction I had was my job at a car dealership.
So, to stay clean, I fully committed to learning about sales.
Then, something interesting happened…
I began getting results right away. Of course you start to like something you’re winning at.
THE MORE I SOLD, THE MORE I LOVED IT.
At the same time, I started to understand why I had disliked sales so much before.
It all came full circle when I took a step back and analyzed what was being taught…
All these old school sales methods relied on:
- Manipulative “Mirroring” techniques…
- Being vague about price…
- Not answering customer questions over the phone…
I don’t know about you, but those strategies seemed dishonest to me. No wonder salespeople had such a bad rap!
That’s when your Uncle G decided to change the game of sales forever…
Showing Others the Light About Sales
The fact of the matter is you don’t like sales for two reasons…
Number one: you don’t know enough about selling.
Or, number two: you’re an honest person who disagrees with the slimy reputation and approach to selling which has been perpetuated over the years.
And by the way, neither is your fault.
Nevertheless, it’s a shame this skill you need to get anywhere in life — more revenue, a promotion, the guy or girl you want to take out — is so demonized.
Sales Saved My Life
And I want to teach others who might be struggling like I was to learn how to do it the right way.
That is exactly why I removed the trickery, added transparency, and kept only what worked for an effective sales cycle. Then, I took all my methods and developed the most complex sales training platform in the game, Cardone University.
In the end, although I hated sales, I came to love the craft because I saw how it changes lives.
To resist sales is to resist what will get you what you dream and deserve to have.
Work to get what’s yours — and be Great,
Grant Cardone
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