10X really means

Over the years, I have thrown the logo 10X on everything from hats to major events — but what does it REALLY mean? In this article, I am finally going to explain the massive concept behind the branding. 

To fully understand what I mean by 10X, I have to start from the beginning…

For the first 20 years of my career, I didn’t run my business. It ran me…

I was always worried about my revenue, my overhead, and my employees. I didn’t feel like I was in control of my life. 

That’s when I asked myself a question that would change everything. 


After I started trying to figure out the answer, I realized that I wasn’t chasing money after all. I only wanted to be rich so I could have something else… 

10X Really Means FREEDOM

At that point, I discovered that my business should be my vehicle to financial freedom

So, I looked at my net worth at the time and did some fast math. Based on what I had in the bank, I needed ten times more than that to withstand any personal or financial blow. 

With that,  10X was born. 

Therefore, this is what 10X really means…

A concept where you would scale your business or your ideas to a point where you could live a life without limits.

10X Represents MORE than Money

For me, I came up with the term 10X to represent freedom as well as abundance. It means having ten times more than you, your family, or your business could ever consume. 

However, you don’t need to be a business owner to embrace that definition of 10X….

What about ten times more creativity, compassion, or generosity?

Eventually, I was able to reach that goal I defined years ago. You can read all about my methods and journey in my book, “The 10X Rule Book.” 

Until then, strive for a life without limits.

Grant Cardone 

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.