Survive Four Recessions

You know I’ve been talking about the economic downturn we’re in for AGES now… That’s because I’ve survived four recessions now, and I can see ’em coming...

I think most people simply cross their fingers and hope for the best each time.

But I’ve been through 4 major recessions and here’s what I believe: 

The recession will get deeper. 

It will be a very long, ugly, and nasty recession… but there’s something you can do about it. 

#1 Assess your situation

Where do you stand with your liabilities and assets? 

If you own or operate a business, you have a balance sheet.

This includes a complete list of assets and liabilities. 

It should be the same with your personal life.

Most people don’t have a balance sheet for their personal lives… when they should. 

It would include an honest inventory of your assets and liabilities. 

Then, it needs to be updated constantly because it changes.

#2 Get rid of your liabilities

This includes people.

Because who you’re surrounded by can be an asset or a liability to you.

You do not want to drag these people through this recession…

Because they’re going to drag you down. 

You need to move fast in the cycle… and then you can go back and pick them up later. 

There is no way around this. 

Your money is attached to the people in your life. 

If you have good people around, you have a better chance of creating assets.

If you have bad people around you, you’re going to end up with liabilities. 

You’re going to end up buying stuff you don’t need…

Trying to please people you don’t need to please…

And they’re going to drag you to places you don’t need to go.

How do you know the difference between a person who is an asset or a liability? 

It’s simple.

They’re either for you or against you. 

There’s no gray area here, folks.

And so I’m going to leave my liabilities for a second so that I can do the third step…

#3 Gather your assets

I want to gather good quality assets that people are dumping in this cycle…

So I can expand and create wealth for myself.

This can include people, businesses, and real estate.

I’m not being crude when I’m talking about people in this manner.

You might have seen me appealing to people who’ve been laid off by big tech companies on my social media.

That’s because recessions and layoffs are a GREAT time to scoop up fantastic talent out there.

I have also seen first-hand how it’s easier to buy 10 businesses and turn them around in this down cycle than it is to build a business from scratch.

There are also so many opportunities to learn how to scoop up great real estate right now…

Especially properties from owners who are tired of having to deal with yet another recession.

And no matter what kind of asset I’m looking at… 

I always focus on one thing: CASH FLOW.

That’s right, a time like this is the BEST time to be on the hunt for cash-flowing businesses and real estate.

There you have it – 3 simple steps to thriving in a recession:

#1 Assess your situation

#2 Get rid of your liabilities

#3 Gather your assets

Which one will you work on today?
And if you want my help with all 3 steps, book a call with my team now and they’ll get you in the room with me at my upcoming 10X Business Boot Camp in Arizona.

Be Great,

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.