Over the years, I have thrown the logo 10X on everything from hats to major events — but what does it REALLY mean? In this article, I am finally going to explain the massive concept behind the branding. 

To fully understand what I mean by 10X, I have to start from the beginning…

For the first 20 years of my career, I didn’t run my business. It ran me…

I was always worried about my revenue, my overhead, and my employees. I didn’t feel like I was in control of my life. 

That’s when I asked myself a question that would change everything. 

HOW BIG WOULD MY IDEAS AND BUSINESS HAVE TO GET FOR ME TO LIVE WITHOUT LIMITS? 

After I started trying to figure out the answer, I realized that I wasn’t chasing money after all. I only wanted to be rich so I could have something else… 

10X Really Means FREEDOM

At that point, I discovered that my business should be my vehicle to financial freedom. 

So, I looked at my net worth at the time and did some fast math. Based on what I had in the bank, I needed ten times more than that to withstand any personal or financial blow. 

With that,  10X was born. 

Therefore, this is what 10X really means…

A concept where you would scale your business or your ideas to a point where you could live a life without limits.

10X Represents MORE than Money

For me, I came up with the term 10X to represent freedom as well as abundance. It means having ten times more than you, your family, or your business could ever consume. 

However, you don’t need to be a business owner to embrace that definition of 10X….

What about ten times more creativity, compassion, or generosity?

Eventually, I was able to reach that goal I defined years ago. You can read all about my methods and journey in my book, “The 10X Rule Book.” 

Until then, strive for a life without limits.

Grant Cardone 

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