Words to Never Use When Closing a Sale

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closing a sale

In part 1 of the series, I talked to you about getting your head right.  

And in part 2, I shared with you the 7 Requirements for Closing the Sale.

Then, in part 3, I showed you 8 Reasons You Struggle in the Close.

Now, in today’s email I want to share with you…

Words to Never Use When Closing

If you want to negotiate like a billionaire… if you’re tired of getting leftovers… quit saying these words:

  • No.  People don’t want to hear the word no.  It shuts them down immediately.  That doesn’t mean you give in to every demand… it means you get good at re-framing.  How can you turn your no into a yes?

    Similarly, you never want to say:  I disagree… we can’t do that… not possible… no way… we won’t… and so on.
  • Good deal.  Who wants good when you can have great?  Not me.  Not you.  And not your prospect.
  • Competitive.  This is the most sickening word ever.  It says your product is not great… you’re not great… the company is not great… and the prospect should shop the competition.

Short email today.

But it’s a powerful lesson…

Words matter.  And the ones you choose to leave out are just as powerful as the ones you choose to leave in.

If you or your team is involved in closing, tomorrow’s email is a must-see.  Watch for it.

Keeping it real…

– Grant “Master Closer” Cardone


P.S. – Have you grabbed your Growth Con tickets yet?

Disclosure: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.