Universal Studios Hollywood just announced Super Nintendo World will be coming to the United States in 2023.
The California theme park has given no exact date for when the addition of Super Nintendo World will be completed, but assures its completion by year-end 2023.
Universal Studios announced that the new area of the park will feature classic Nintendo characters such as Mario, Luigi, Link, and Princess Zelda from their most popular video game franchises.
Super Nintendo World will also be highly interactive for park guests to enjoy their favorite games on a larger scale. They have also hinted they are creating a new ride that they have described as “groundbreaking.”
In 2016, Universal Studios announced they would open the first Super Nintendo World in their Japanese location with the intention to include them in all their parks worldwide.
Universal Studios Japan opened the video-game-themed section last year to massive success.
This is why I say there is no shortage of money.
Super Nintendo World already making money
This is the real tidbit of this announcement that really had me interested:
Super Nintendo may be coming to the U.S. in 2023, but it is making Universal Studios money today.
This marketing move is brilliant on Universal Studios’ part, in my opinion.
They are selling merch with the Super Nintendo World logo and the word, “soon”.
This merchandise is exclusively available in one store inside the theme park. So, you have to pay for the ticket to get in to Universal Studios to even buy the shirt!
Video games are even more popular today than they even were ten years ago when I would annoy Elena by playing XBOX too much. And video game fans are even more passionate about their favorites.
a world that is constantly selling us on contracting, Universal Studios has chosen smart expansion and marketing.
That’s the mindset that makes a business really blow up.